Wobbler labels flutter and wobble on the shop shelf and automatically attract the customers’ attention. These labels are ideal for promotions on food and beverages. They are eye-catching and offer unlimited space for additional information, advertising or integrated, flat give-aways. Wobbler labels hang on a transparent strip attached to the top of the product. This form of sales promotion is appealing not only because of its flexible use in the production line, but also because of the strong effect it has at the point of sale.
The rise in impulse buying and falling brand loyalty make the point of sale an increasingly important place for making purchase decisions. Whether as a link between traditional advertising and packaging or as the last chance to win over consumers – the POS is gaining in importance.
The product as an advertising medium
Packaging often provides the only opportunity to implement promotional or advertising campaigns at the point of sale. However, modifying the packaging is often not possible due to the costs involved or a lack of the necessary technical infrastructure. In this case, wobbler labels offer a wealth of possibilities. Whether purely as an eye-catcher or in combination with extensive product information, samples, games or competitions, these dancing labels never fail to have a strong impact. Whether SMS competitions, fragrance samples, QR codes, collecting games or scratch cards, Pago has the necessary production expertise and the appropriate labelling technology.