The glint in the shopper's eye
PAGO Holo Impressions are an exciting new competitor in the race for customers' attention. The innovative process allows the targeted partial transfer of holographic structural effects using a special paint. Glistening spectral-coloured patterns create evocative depths over dark backgrounds or shimmering, eye-catching motifs on accentuated surfaces.
PAGO Holo Impressions in brief
|New, high-quality holographic-effect paint finish in a special transfer process|
|Hologram-like structural effect with impressive light-dependent colour changes in spectral colours|
|Innovative design opportunities thanks to economical technology and a wide range of potential applications – also in conjunction with other effects like Pagometallex, Pago Rainbow Brillance or embossing processes|
|Saves resources and avoids waste even if the effect is used extensively or spread widely over the label|
|For premium products in almost all industries in applications from medium-sized to large volume segments|
Hologram effects have long been an important force in the design of appealing and trend-conscious premium products thanks to their fascinating interplay of light and colour. There is also an increasing number of applications that go beyond the use of a holographic logo as a security feature or a holographic-looking sticker as a trend element. Pago Holo Impressions is a new process that allows holographic structures to be used either partially or extensively as an all-over impression on self-adhesive labels.
The magic of light reflections and movement
Depending on the light conditions, Pago Holo Impressions produce reflections from a gentle shimmer to bright radiance without obscuring the motifs beneath.
There are almost endless ways to configure the intensity and appearance of the surface finish by altering the materials of the packaging or carrier foil as well as the deposited colours. When used on dark surfaces, the brilliant sparkle creates impressive depths. With a no-label look over metallic packaging, it produces a variety of glittering surface effects that emit fascinating reflections into their immediate environment. The glitter effects move enthrallingly across the label when the packaging is rotated and can always be seen where the light is reflected.
As their appearance changes depending on the light conditions, products featuring Holo Impressions also attract more attention on the shelf and invite shoppers to reach for them.
Economical premium presentation, designed to save resources
What makes the exclusive-looking effect so economical is the technology behind it: the hologram-like structure is produced in the printing process with a holographic-effect paint in a special transfer process. Various holographic structures can also be produced, adding to the variety of possible designs.
What makes all of this particularly interesting is that the structural areas can be placed freely within the label design – even when the glitter structures are used widely across the label. So Holo Impressions can always be used efficiently and specifically where they enhance the product design. This saves a substantial amount of resources and avoids waste in comparison to conventional embossing processes.
An exclusive shimmer for refined and fashionable products
The potential applications for this innovative process encompass all industries in which high-quality design can be used to appeal to customer segments. It is ideal for use not only on cosmetic and personal care products but also the entire shaving and oral hygiene category. But fashionable drinks and technical products can also benefit from the shimmering glint of Holo Impressions, because when it is concentrated on particular motifs, the stylish structures make every item far more eye-catching.