A playful medley of rainbow colours

PAGO Rainbow Brilliance is a novel eye-catcher that lends an air of exclusivity to design-oriented personal care and fashionable products. Glittering silver-metallic motifs suddenly take on iridescent spectral colours, appealing directly to customers with their luminance.

Who can resist the fascinating beauty of an emerging rainbow? This natural phenomenon never ceases to amaze with its gleaming array of colours that appear spontaneously and naturally - almost out of the blue. No wonder product designers also put these kinds of effects to use as they compete to win customers' approval. Holographic foils, iridescent materials and special composites already offer them a number of options.

Actively appeal to the customer with colours

The new Rainbow Brilliance by Pago sets an innovative course in this field of design, allowing sophisticated product decoration with self-adhesive labels. The special silver-metallic ink in its basic tint can be used either on top or protected beneath the label foil with Pagonova reverse printing. The backdrop of various other colours makes for a wide variety of looks, whilst applying the labels to dark or light packaging creates different but always fascinating effects.

Rainbow Brilliance can also be modelled and structured with highlights printed on top. The option to print colour gradients and grids also greatly broadens the range of applications for the printing ink, allowing an almost limitless variety of design.

Of course, another captivating feature besides the fine metallic sheen is the gently flowing flip-flop effect as the silver tone turns into fine rainbow colours depending on the incidence of light and the lighting situation. This means that Rainbow Brilliance products do not remain passively on the shelf but change colour depending on where the customer is standing, thus actively appealing to the customer. The light kinetics do more than simply attract the eye, because the effect arouses curiosity and challenges the consumer to reach for the product so that they can fully appreciate the interplay of colours.

Sophisticated all-over designs implemented economically and efficiently

It is not just the diverse and highly appealing effect of Pago Rainbow Brilliance that makes it exciting. The process is also economical in technical and design terms, because it allows elaborate motifs to be spread widely across the label. What may sometimes be a drawback in foil embossing processes makes no difference here: an unfavourable distribution of motifs consisting of embossed metal foil elements that used to take up large areas of valuable foil space is not an issue. Rainbow Brilliance ink can be used across the entire label. It is only ever the actual ink consumption that matters. In this respect, the process saves resources and is completely sustainable because it avoids waste.

However, the process is not a competitor to hot or cold embossing or the wide range of metallic effects that can be generated with Pagometallex. It is in fact a self-contained design element that excitingly expands opportunities for exclusive product decoration with self-adhesive labels and sleeves.

Fascination for cosmetics, personal care, automotive and lifestyle

The main areas of application are all industries and applications in which a discerning target audience expresses its attitude to life by using premium products. The high quality of the metallic effect with its interplay of colours underlines positionings in premium market segments.
The impressive appearance is perfectly suited both to fashionable drinks and all types of personal care products – from shaving and oral hygiene to cosmetics of all kinds.
But technical products also rely increasingly on the suggestive power of metallic design elements and the appeal of colour-modulating motifs to emphasise quality. As a result, motifs of this type also act as safety features.