Brand protection – protect your customers and your brand from product piracy

Brand counterfeiting causes an estimated annual loss of over 200 billion Euros. Besides the economic damage for customers and companies, brand counterfeiting in the pharmaceutical industry also puts users’ health at risk. Brand protection and tamper-evident measures can prevent counterfeiting. Depending on the design, they can make product security immediately evident and hence boost consumer confidence.

Brand protection – precisely tailored

Absolute security is difficult to achieve. Because wherever security technology is used, there will always be a counterfeiter trying to make a profit from the work of others. So, for optimised brand protection, it often makes sense to combine several security features. Labelling provides a large number of security solutions. Since they offer varying degrees of protection, the solutions need to be selected and combined on a case by case basis depending on the security requirements and the product. In addition, who will check/confirm authenticity (consumer, retailer or special controller) and how and what they will use to do so also needs to be clarified. Pago would be happy to support you in developing a tailored security solution.

 Security features fall into two main categories:

• Visible security features
  These are clearly visible to the naked eye and are therefore also immediately recognised by customers as measures intended to assure product security. Visual elements, such as holograms, guilloches and colour-change effects, not only offer protection against counterfeiting, they are also visually attractive to the customer. They emphasise both the value of the product and the care the brand owner takes in dealing with product piracy.
• Hidden security features
  These are integrated in elements of the label and can only be detected by the retailer or controller under certain conditions or using special equipment.

Security on all levels

Labels offer particularly versatile options for brand protection:

• In the label adhesive
  Integrated microparticles, scents, biotech features or “void” material that makes any tampering with the product visible.
• In the label material
  Coloured fibres, watermarks, security punching and much more.
• In printing and finishing
  Microtext, special inks with a wide variety of visible or invisible effects, guilloches, holograms and alphanumeric coding.
• RFID
  Intelligent labels with read-write microchips.

This list is by no means exhaustive, but the wealth of measures that have been developed demonstrate the intensity with which this issue is being tackled and how important brand protection is.

Competence for customised protection

As a leading system supplier, we specialise in the manufacture and processing of self-adhesive labels. As a result of our cooperation with well-known makers of security technology for brand protection, we are able to offer the full range of options for custom-designing your brand protection by labels. We would be happy to help you develop a means of achieving optimised product security for your brand products – all you need to do is ask!

Contact our customer advisors for a private consultation. We would be happy to help you make your product a success through individual design.